Amex:
The Journey Never Stops
The Amex Gold Card was facing a bit of an identity crisis. Its 80’s-90s yuppie associations were outdated and not relatable. We had to give the card new life and a new archetypal customer. Enter the “doer” who is on a never-ending journey. And that journey is powered by their Amex Gold Card.
Our Gold Card “doers” included explorer Pei Ketron and famed wildlife photographer Paul Nicklen.
Simultaneously while working on the brand films, I had the opportunity to do some print and outdoor for the Amex Access which ended up being some of my favorite pieces from “the journey.”