Stella Artois:
A Taste Worth More
Stella Artois has long been a leader in the premium lager category. But “premium” brands can often be associated with superficial worth. With “A Taste Worth More”, we explore moments of genuine worth versus the superficial, with none other than megastar David Beckham.
The spot was shot by Ryan Booth and the stills by Cait Opperman.
We teased the partnership on social by showing just a bit of David’s hands. Giving way for internet sleuths to have a crack at identifying Stella’s next big Brand Ambassador.
The tease led to a “big” reveal in Times Square that coincioded with the drop of the launch film. The following week we began OOH and wild postings.
