Overwatch 2:
Heroes Can
Overwatch approached us when they felt the launch for their much anticipated sequel needed some tweaking. Initially they focused on the new “free” aspect of gameplay. We felt what would really grab new and previous players attention was right under their nose.
Overwatch is known for their amazing, bonkers and highlydiverse cast of heroes. We wanted to bring them and their unique abilities, front and center.
n OOH we let the character design do the heavy lifting. Most OW players will tell you they knew instantly which hero they would be playing the moment they laid eyes on them. OOH lead to the “playoverwatch” site where new players could do deeper dives on the heroes.
For TV we worked with the Blizzard animation team, and did a reimagining of the Broadway classic “Anything You Can Do I Can Do Better” featuring key heroes showing off their most badass moves.
Wild postings were up inn key markets around the globe. I have one very shakey Phone vid from the backseat of an Uber n LA, but here is essentially how they worked.