Target x Grammys:
”The Middle”
Every year at the GRAMMYS Target gives the people what they want: more music. And TargetStyle, at its core, is all about unexpected combinations. So when we heard the track mega-producer Zedd was working on with country star Maren Morris, we knew we had something special on our hands.
We partnered with legendary music video director Dave Meyers who brought to life a 3 minute, show-stopping musical performance (with literally the most extras I’ve ever on set at a single time.)
“The Middle” was the perfect anthem to accompany our bullseye-focused brand and ended up becoming the song of the summer. The music video garnered well over 100 million plays. Cultural moment achieved.