Target:
More In Store
When we heard Target was set to release 12 new and exclusive brands over the course of two years, we wanted people to be amazed with how much more was in store. So we we took the idea of 'more' and ran with it, creating an epic parade of people, outfits, and personality for the launch of their first four owned brands: A New Day for her, Goodfellow & Co. for him, Project 62 for home and Cat & Jack for kids.
The broadcast spots and digital shorts were brought to life by legendary photographer Rankin. And in classic TargetStyle fashion we remade the classic track “More More More” for our “More In Store” campaign.
The campaign featured our biggest and most inclusive cast to date, bringing models, chefs, poets, influencers and athletes together. Paloma Elssesnar, Maye Musk, Cleo Wade, Robbie Rogers, Karolína Kurková, Danell Leyva, Natalia Jiménez and the fiercest fashionista Zuri were side-by-side in broadcast, print, and digital.
We demonstrated our renewed commitment to style in a big way with print. Partnering with VOGUE and The New York Times, we designed multi-page editorial content that introduced the public to the campaign and showed off the breadth and versatility of our new lines.
We partnered with NBC's The Voice and brought back previous winners Alisan Porter, Sundance Head and Chris Blue to perform their take on our campaign's song "More More More."
